The goal of all SEO is to find sites with the rankings you want, then perform our SEO better to take their rankings and put you in their place. The secondary goal is to find your site rankings for money-making terms not used by others. SEO spread across these two goals will lead to new clients, new candidates, past clients, and employers you lost track of re-engaging with you. All of which leads to perm, temp, contract or interim placements fees.

This plan is for recruiters in semi-competitive markets, concentrated regional niches/locations or highly competed for markets who want to grow SEO rankings but at a slower pace than higher-paid campaigns would deliver.

Plan Overview

1. Full SEO Audit: Comprehensive analysis of the website's current SEO status
2. Competitor Analysis: Conduct an in-depth competitor SEO analysis to target their rankings.
3. SEO Tracking Setup: Implement and configure SEO tracking tools and begin detailed performance tracking.
4. Keyword Research: Detailed keyword research and competitive analysis to expand your ranking horriszons.
5. Content Creation and Optimisation: Create new, high-quality content and continuously optimise existing content tied to keyword research.
6. Quick Fixes: Implement metadata fixes and image alt text.
7. On-Page SEO: Optimise critical pages and an agreed-upon portion of additional pages.
8. Content Strategy: Develop a content strategy based on keyword research.
9. Link Building: Develop and execute a comprehensive link-building strategy.
10. Quote for any Tech SEO updates: Ensure the tech is technically following best practices.
11. Performance Review: Analyse SEO performance data and provide a detailed report.
12. Strategy Adjustment: Adjust SEO tasks 4-10 each month to keep the SEO plan on track

Critical KPIs to Track:

1. Organic Traffic: Monitor the number of visitors coming from search engines.
2. Keyword Rankings: Track the rankings of targeted keywords.
3. Bounce Rate: Measure the percentage of visitors who leave after viewing only one page.
4. Pages Per Session: Monitor the average number of pages viewed per session.
5. Backlinks: Track the number and quality of backlinks acquired.
6. Technical SEO Issues: Monitor the resolution of technical SEO issues over time.
7. Conversion Rate: Measure the percentage of visitors who convert (e.g., apply for jobs, set job alerts, register CVs, register vacancies, etc.).
8. Domain Authority: Track the increase in domain authority over time.

Typical Expected Tangible Results (Over 6 Months):

1. Organic Traffic Increase: 10-20% increase in organic traffic due to quick fixes and keyword optimisations.
2. Keyword Rankings: Improvement in rankings for 5-10 agreed target keywords.
3. Bounce Rate: Reduction in bounce rate due to better on-page SEO.
4. Pages Per Session: Small increase in pages per session as content becomes more engaging.
5. Backlinks: Acquisition of 5-10 quality backlinks through initial link-building efforts.
6. Technical Improvements: Resolution of critical technical SEO issues, leading to better site performance and crawlability.

8 Hour Monthly Retainer Plan £699 + VAT per month