Ideas Turned Into Identity
Branding allows recruiters to demonstrate what makes them unique and a safe pair of hands to deliver recruitment services in their niche or niches.
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Communicating the recruiter’s values, credibility and track record is crucial to the branding task. In addition, communicating these messages to allow job seekers and employers to understand your value to them is essential.
Step 1
A 1-2-1 Existing Brand Review
We will meet with you and discuss the following:
- How your brand is expressed through your staff
- How your brand is expressed through your website
- How your brand is expressed through LinkedIn
- How your brand is expressed through Social Media
- How your brand is expressed through Job Boards
- How your brand is expressed through your Offline collateral
- How your brand compares to your competition
Step 2
Brand Refresh versus Brand Re-invention
We will present the pros & cons of a brand refreshment and a Brand Re-invention (new brand identity).
In both cases of a Brand refresh or Re-invention, the following aspects of your branding will be covered*.
- Brand identity creation
- Logo design/refresh
- Colour scheme development
- Font and typeface selection
- Brand imagery
- Image application styles
- Unique brand graphics
- Brand toolkit for your website
- Brand toolkit for LinkedIn
- Brand toolkit for your Social Media
- Brand toolkit for your Job Board Advertising
- Brand toolkit for your Offline collateral
Some of these are optional based on how wide you want the branding task to cover.
Step 3
Launch your new look branding.
We will provide the following to launch your Brand refresh or Re-invention
- Online launch plan
- Offline launch plan
- A Launch plan for your staff
- 3, 6 and 12-month follow-up tasks
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