What SEO Can You Do for Yourself?
You don’t need to be an expert to improve your website’s search engine rankings. Here are some DIY SEO techniques you can use to boost your visibility on Google and other search engines.
1. On-Page SEO (Optimizing Your Website)
✔ Keyword Research – Use free tools like Google Keyword Planner, Ubersuggest, or AnswerThePublic to find keywords people search for.
✔ Optimize Titles & Headings – Include your main keyword in your title tag (H1) and headings (H2, H3, etc.).
✔ Meta Descriptions – Write compelling meta descriptions (150-160 characters) to encourage clicks.
✔ URL Structure – Keep URLs short, clean, and keyword-rich (e.g., yourwebsite.com/best-seo-tips).
✔ Image Optimization – Use descriptive alt text for images and compress images (TinyPNG or ShortPixel) to improve loading speed.
✔ Internal Linking – Link to other pages on your site to improve navigation and help Google understand your content.
✔ Mobile-Friendliness – Ensure your website is responsive and looks good on all devices.
2. Content SEO (Creating High-Quality Content)
✔ Write Valuable Content – Focus on solving problems for your audience. Use blogs, guides, and FAQs.
✔ Use Long-Tail Keywords – Target specific long-tail keywords like “best SEO tips for small businesses” instead of just “SEO tips”.
✔ Answer Search Intent – Match your content to what users are actually searching for (informational, navigational, or transactional intent).
✔ Update Old Content – Refresh outdated posts with new data and examples.
3. Off-Page SEO (Building Authority)
✔ Get Backlinks – Reach out to bloggers or businesses in your industry for guest posts or link exchanges.
✔ List Your Business – Create a Google My Business profile for local SEO.
✔ Use Social Media – Share your content on LinkedIn, Facebook, Twitter, etc., to drive traffic.
✔ Encourage Reviews – Positive reviews on Google and Trustpilot help boost credibility and rankings.
4. Local SEO (If You Have a Business Location)
✔ Optimize Google My Business – Add accurate details, images, and updates.
✔ Get Local Citations – List your business in directories like Yelp, Yell, and Bing Places.
✔ Use Local Keywords – Example: “best plumber in Manchester” instead of just “best plumber”.
Final Thoughts
You don’t need a big budget to improve your SEO—you can do a lot yourself! The key is consistency and patience because SEO takes time to show results.
Do you need specific SEO advice for your recruitment website?
