Google for Jobs is a Google Search that focuses on job-related content. While it is not a traditional aspect of SEO (Search Engine Optimisations) in the sense of optimising a website's content to rank higher in general search results, it has implications for job-related content and how it appears in Google's search results.

Here are key points about Google for Jobs:

 

Job Posting Markup:

• Websites can use structured data markup (specifically, the JobPosting schema) to provide Google with detailed information about job postings.
• Implementing this markup helps Google better understand and display job-related content in its search results.
• Your website can do more of the markup than job boards and job pages provided by your ATS/CRM, so your website is the best place to optimise for Google for jobs fully.

Inclusion in Job Search Results:

• Google for Jobs is a specialised search feature aggregating job listings from various sources. Use the API route for the best result; don't rely on scraping.
• When users enter job-related queries, Google for Jobs displays a dedicated section within the search results, including relevant job postings.
• You will rank higher based on how well you optimise your job, specifically for Google for jobs.
• Fully optimising for Google for jobs helps with natural SEO.

Job Search Filters:

• Google for Jobs provides users with filters to refine job search results based on location, job type, industry, and more.
• This feature enhances the user experience by helping individuals find the most relevant job opportunities.
• Location matching on Google for the job is to the nearest IP if on a computer or cell mast if on a mobile.

Optimising for Visibility:

• While not traditional SEO, organisations can optimise their job postings for visibility within Google for Jobs by following best practices, such as using structured data, providing accurate and detailed information, and ensuring a positive user experience on the job pages.

Applying SEO Principles to Job Content:

• Applying SEO principles to the content within job postings, such as using relevant keywords and creating high-quality, informative content, can indirectly contribute to visibility in Google for Jobs.

In summary, Google for Jobs is a specialised search feature focused on job-related content. While it operates within the broader framework of Google Search, optimising for Google for Jobs involves specific practices related to job posting structured data and providing detailed, accurate information. While it's not traditional SEO, organisations can enhance their job listings' visibility by following the guidelines set by Google for Jobs.