Marketing candidates, specking candidates, selling candidates in... no matter what you call it, it has been a core strategy for recruiters since the beginning of time.

Despite some unresearched comments from some commentators on recruitment that it's in decline, the reality is it is as strong as ever as a strategy to make placements.

By placing candidate averts on your website, these adverts can be promoted to decision-makers directly and indirectly via services like LinkedIn, X, Facebook, Instagram, etc. You can also set up an alert system so that decision-makers can get their candidate adverts by email.

The SEO benefits are more high-quality pages on the subject of recruitment and a higher visitor/repeat visitor rate to your site for exacting content that will keep users there for a decent period of time. The Google algorithm loves a high repeat visitor rate as a signal your site has authority status/quality content.