To get ranked in Google for "near me" searches and improve your local search visibility, you can follow these strategies:

1. Optimize Google My Business page: Claim and optimize your Google My Business listing. Add relevant categories, business hours, photos, and a detailed description of your products or services.
2. Optimsie for Local Keywords : Use local keywords in your website content, meta tags, headings, and URLs to tell search engines that your business matches what people laocally are searching for. Include location-specific terms such as city names, landmarks, and "near me" phrases naturally within your content.
3. Create Location-Specific Pages: Create dedicated landing pages or content sections on your website for each location or service area you serve. Include unique, high-quality content, testimonials, reviews, and contact information for each location to improve relevance and visibility in local searches.
4. Generate Local Citations: Make sure your business is listed accurately on local directories, review sites, and industry-specific platforms. Grow citations (mentions of your business name, address, and phone number) from authoritative sources to improve your local search rankings and credibility.
5. Get Google Reviews: Ask happy customers to leave positive reviews on your Google My Business page and other relevant review platforms. Follow up on all reviews, both positive and negative, it shows your intent to be a great supplier.
6. Optimise Website for Mobile: Ensure that your website is mobile-friendly and optimized for local searches. Use responsive design, fast loading times, and clear calls-to-action to provide a seamless user experience for visitors on mobile devices, which are often used for "near me" searches.
7. Create Local Content: Publish locally relevant content on your website's blog or news section to attract local audiences and improve your local search visibility. Write about local events, news, community involvement, and other topics of interest to your target audience.
8. Use Structured Data Markup: Implement schema markup your web pages to help search engines better undertsand your page. This can help improve your visibility in local search results and enhance your search snippets with rich information.
9. Where possible promote Local Events and Offers: Host or sponsor local events, promotions, or special offers to attract local customers and increase your visibility in the community. Use social media, email marketing, and local advertising channels to promote your events and engage with potential customers.
10. Monitor and Analyse Performance: Regularly monitor your local search rankings, website traffic, and conversion rates using Google Analytics and Google Search Console.
11. Talk to us about our Jobs Map feature: A special feature to build landing pages for jov searches.

Good luck and happy optimising.