Here is our list of 25 branding tips; check back for blog posts where we elaborate and explain the tips one by one to give you a definitive guide.

1. Ask yourself why your brand is needed.
2. Identify a memorable name or slogan/slogans.
3. Identify your audience (personas).
4. Make sure your brand message aligns with your business plan.
5. Be recognisable.
6. Demonstrate your mission & values.
7. Don't try to be everything to everyone.
8. Look at your brand through your client's eyes.
9. Understand where your brand falls short.
10. Know your competition.
11. Showcase what makes you different.
12. Answer questions for your audience.
13. Keep all parts of your brand messaging consistent.
14. Build a brand message.
15. Build brand associations.
16. Put your logo everywhere.
17. Keep your message simple & elegant.
18. Demonstrate brand responsibility.
19. Have topical content.
20. Have nostalgic content.
21. Have content for each persona you are aiming your brand at.
22. Humour sells, but it also can offend.
23. Involve your staff.
24. Connect your branding strategy to your marketing strategy.
25. Conduct regular brand audits.