The humble About Us page can be a valuable asset for your Recruitment Website. Apart from the obvious that they allow you to keep your home page less text heavy, they also serve to provide the following potential key information to your clients and candidates.

• Your visions and values
• Your story/history
• Your service offering
• Client validations for your work
• Candidate validations for your work
• Your team members
• Selected blogs and knowledge pieces

So, in real terms, they can be your pitch deck and a significant selling tool, for example.

• You might lead clients and candidates during a telephone pitch
• You might walk clients and candidates through the pages on a Zoom call
• It may be a primary page you email out.
• It might be a page you share when you connect.